The Living Proof Clarifying Detox Shampoo delivers a deep cleanse, seeking to remove all build-up and impurities. Gentle yet detoxing, the shampoo works to clarify the hair without stripping strands of natural moisture. Activated charcoal helps to absorb excess oil, while a naturally derived chelating agent minimises heavy metal build-up caused by hard water. A surfactant blend enhances the shampoo to sweep away oxidative stress caused by pollution.