Providing moisture for up to 72 hours, the Matrix Food For Soft Hydrating Shampoo is the perfect formula for dry, fragile hair types in need of quenching hydration.Gently cleansing and clarifying the scalp and strands, the silky shampoo removes impurities and build-up without stripping the hair of moisture. The formula is fortified with an ultra-nourishing blend of avocado oil and hyaluronic acid, working to visibly soften, smooth and protect against flyaways for a glossy-looking finish.