Encouraging visibly smoother, sleeker strands, the Umberto Giannini Frizz Fix Wash Shampoo gently cleanses the hair while delivering nutrient-rich nourishment with a soft, high-shine finish. Fortified with vegan keratin, peptides and bond repair technology, the formula reduces the look of fly aways, split ends and brittleness by lending long-lasting moisture. Hyaluronic acid supports the shampoo to encourage non-greasy hydration, while sodium gluconate protects from dulling metals found in water for noticeably vibrant lengths.