Umberto Giannini tackles unwanted flyaways and dry ends with the Anti-Frizz Blow Out Frizz Cream. Utilising KeraFUSION™ technology, a plant-based keratin alternative formulated using an up-cycled by-product of milk thistle, the styling cream helps to visibly strengthen and nourish the strands from the inside out. A rich blend of peptides, vitamin E and pro-vitamin b5 works to hydrate and smooth, signalling a sleek, glossy appearance.