Incorporating innovative hydrating technology the No Frizz Shampoo from Living Proof is up to 70% more effective at shielding against the effects of humidity*, leaving hair feeling weightlessly smooth and replenished.A nourishing and enriching shampoo designed to help fight the effects of humidity, whilst smoothing hair and maximising volume. The patented formula works to repel dirt and oil, creating a long-lasting shine.*Compared to a silicone-based product.