A deeply hydrating formula that seeks to maintain colour vibrancy, JOICO’s Colourful Anti-Fade Conditioner nourishes, softens and illuminates. The conditioner infuses the hair with intense moisture, working to instantly detangle the strands and enhance manageability.Rich in tannins and fade-fighting antioxidants, pomegranate extract aims to protect the longevity of hair colour, while innovative Smartrelease™ Technology delivers a fortifying infusion of rosehip oil, arginine and keratin to help protect the tresses from the effects of daily styling. Hair is left feeling silky and refreshed from root to tip.