A water based pomade, Heavy Hold Paste pomade offers a heavy hold for those who want their hairstyle to set and forget. Heat and humidity resistant formula, keep your style sharp under harsh conditions. Suitable for all hair types short to medium in length. Best suits classic style cuts, contours, side part, pomps, slick backs and textured styles. Fast drying formula, style with pace.ScentCustom Bay Rum scentHOLDStrongSHEENNeutralUse:Work a small amount between the hands and apply to mildly damp hair starting at the back of the hair, be sure apply back to front, side to side to ensure all the hair is coated root to end.Increase amount used for added hold, defining part lines and securing fly away hairs.Dries rigid, can be restyled with water source and comb if required. King Brown Pomade Heavy Hold Paste Pomade 71 g