Neutralise brassiness with the Aveda Blonde Revival Purple Toning Conditioner. The purple conditioner helps to minimise the appearance of yellow tones, utilising violet pigments to encourage an ashy illusion. Acai and passionfruit oils help to summon an icy, glossy aesthetic.Jojoba, macadamia and sunflower oils assist with reducing the look of split ands and flyaways, making the formula ideal for blonde, silver or platinum locks.Finished with Aveda’s pure-fume™, for a tantalising orange and cedarwood aroma.Cruelty free. 100% wind and solar-powered manufacturing. 100% recyclable bottles.