Powered by activated charcoal, the Umberto Giannini Hair Detox Activated Charcoal Purifying Shampoo offers a weekly refresh to damaged/dull-looking hair.The gentle yet effective formula is infused with six organic and 15 natural ingredients with an ideal pH of 5.5. The unique formula offers the ultimate cleanse and exfoliation to all hair types, helping to remove excess oil, and product build-up, while promote a silky-smooth and shining finish.